Services

Brand Development/Strategic Planning

Taking time to evaluate your processes, procedures and impact will pay dividends and you will learn from the experience of a seasoned professional who has been through external and internal audits and lead the development of yearly strategic communications plans for nearly 13 years.

• Conducting Communications Audits

• Developing Strategic Communications Plans

 

Crisis Communications

Even the best organizations experience challenges and when those challenges become public you must be quick to respond in a thoughtful, honest and strategic way. Learn how you can turn crisis into a Gold Medal worthy response through:  

• Developing crisis plans

• Creating crisis messaging

• Working with the media and leveraging social media during and after the crisis

• Managing the aftermath in a way that strengthens your brand and support

 

Creating Comprehensive Marketing Plans for any Budget

Whether you have $5,000 or $5,000,000 taking the time to craft a well thought out marketing plan is vital to the success of your efforts. Through the example of a complex plan that comprises 21 distinct marketing plans, each with a unique mission and budget, you will learn how to maximize your budget, define and reach your target audience and have the ability to respond to unexpected needs throughout the year through:

• Analyzing market trends

• Developing marketing plan

• Budgeting and allocating resources

• Measuring return on investment

 

Creating Award-Winning Campaigns

Every organization should have one universal campaign to educate a wide audience about its brand and mission and every word counts. Learn how to create award-winning campaigns that will elevate your brand and solidify your organization’s reputation in the community through:

• Implementing a collaborative process to create creative campaigns

• Engaging target audience(s)

• Measuring campaign success

• Celebrating success (and elevating your brand even more)