About

Cheryl Michelet is an award-winning, seasoned professional with a wealth of crisis communications experience. She has intentionally worked in organizations that strive to make their communities a better place to live, work and play and founded Michelet Strategic Communications to continue that mission on a larger scale.  

​

She has more than 19-years of experience in public relations/marketing management/crisis communications preceded by nearly twenty years of broadcast television management at television news stations in Kansas and Louisiana.  She became a television news producer while a sophomore at Pittsburg State University and has worked for the Louisiana Department of Education, Social Services and Board of Regents as well as the Fortune 500 company The Shaw Group and the national Gold winning park system BREC.

 

At BREC she managed a 16-person in house communications agency with an operating budget of more than $1-million and a marketing plan of more than $1.3-million. She wrote award applications that garnered national recognition for the agency through the National Parks and Recreation Agency’s (NRPA) prestigious Gold Medal program both as a winner in 2022 and finalist six out of the previous seven years, national awards for innovative marketing, programming, and excellence in Conservation efforts as well as nearly 30 regional and local awards over the past ten years.

 

Cheryl is the past President of the Baton Rouge chapter of the Public Relations Association of Louisiana (PRAL) and was named its First Circle Award winner in 2023 and Practitioner of the Year in 2018. She received the Southern Public Relations Federation Senior Practitioner (SPRF) Award in 2020. She continues to serve on the PRAL board, is President of PRAL State, Secretary of the SPRF board, member of the Mary Bird Perkins Cancer Center Community Advisory Board and previously served on the NRPA awards committee, the Baton Rouge Press Club Board and the Baton Rouge Social Media Association Board. She is a graduate of the Louisiana Tourism Association (LTA) and Louisiana Association of Non-profits (LANO) leadership programs and was named 40 under 40 by the Baton Rouge Business Report. She is also a Eucharistic Minister, Lector and breast cancer survivor.

 

Cheryl is a Colorado native who has made Baton Rouge her home since 1993. Her husband Kirk is the News Operations Manager at WAFB-TV. They have two children, Christian and Jessica.